Tuesday, November 24, 2009

The Lies My Broker Taught Me & 101 Truths About Money & Investing - #1

The book in the picture is authored by Mark Matson and the preface is written by Veritas' owner, Margaret Wittkopp. Here is a little of what Margaret, who grew up on a rural Wisconsin farm, has to say :
Farming has a lot of lessons that relate to sound investing...[one lesson] I learned from the strawberry patch was...don't spend everything you make.  It was tempting, but it was important not to eat all the berries I picked.  If I ate all the berries, I would have nothing left to sell...and I'd get sores in my mouth and a tummy ache.
Margaret relates her childhood experience in the family strawberry patch to these lessons as well:


  • Preparation and knowledge are essential to good results.
  • Patience
  • It takes hard work and sacrifice to get ahead.
  • Ownership gives the most profit.
  • The amazing truth of savings accumulation.
  • Generosity begets wealth.
  • Saving is important.
  • Diversification makes a difference to the total return.
In the next few posts we will share some common misconceptions about Wall street and your finances, and then we will follow up with some truths that are essential to sound investing. No, we probably won't share all 101--but who knows?

If you would like to read how Margaret learned about prudent investing by picking and selling strawberries, or if you would like to read all the lies and truths, contact us to purchase your personal copy of the book.

Even better, contact us to find out how to get your FREE copy.  Email Margaret at margaret.wittkopp@veritasinvesting.com or call us at 920-893-5262. Meanwhile, come back to learn about some of the lies many of us have believed.

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