Monday, November 30, 2009

The REALLY Bad Hair Day: Why Sometimes a Person Needs a Professional

These are difficult financial times for many of us. Have you cut corners by doing something yourself instead of calling an expert? Have you, for example, attempted to fix the plumbing, replace a car engine, had a friend cut your hair...or? Sometimes that can be a sensible thing to do, but some things call for some expert assistance.

Dorcas recently had such an experience. She purchased a name-brand hair dye product and prepared to lighten her hair a shade or two. She figured it would turn out fine since it was the same brand, and even the same shade, that Cathy (our office manager) uses. And, Dorcas reasoned, she is no stranger to hair dye.

Imagine her shock and dismay when, instead of blond, her do-it-yourself dye job resulted in a shiny purple!


Margaret kindly suggested a visit to her excellent hair stylist, Keisha, from
The Entourage in Sheboygan. She even gave Dorcas the morning off to get her hair back to something relatively normal. Perhaps Margaret thought Dorcas' mishap might scare away our clients.

Keisha took one look and calmly and confidently went to work.

Whew! All finished. No more purple hair!

The point of this story is simple. Sometimes doing something yourself is fine. But sometimes the most important things in life do call for some expert advice and attention.

Are you considering getting in, or out, of the Stock Market? Wondering if an particular investment is right for you? Wondering if your retirement funds are sufficient? Questioning the advice of your broker?

Our financial coaches would be happy to arrange a no-cost, no-obligation appointment with you. They can take you through a step-by-step process which will help you identify and clarify your situation and your personal financial goals. Then you can choose whether to have Margaret or Jeremy customize appropriate strategies for a sound financial program designed just for you.

The choice, of course, is up to you. Just remember, some things (like purple hair) may be fairly easy to fix. Other things are more significant and long-lasting.

What is more important than peace of mind and a sound financial future?

Is it time to talk to a professional?

Tuesday, November 24, 2009

The Lies My Broker Taught Me & 101 Truths About Money & Investing - #1

The book in the picture is authored by Mark Matson and the preface is written by Veritas' owner, Margaret Wittkopp. Here is a little of what Margaret, who grew up on a rural Wisconsin farm, has to say :
Farming has a lot of lessons that relate to sound investing...[one lesson] I learned from the strawberry patch was...don't spend everything you make.  It was tempting, but it was important not to eat all the berries I picked.  If I ate all the berries, I would have nothing left to sell...and I'd get sores in my mouth and a tummy ache.
Margaret relates her childhood experience in the family strawberry patch to these lessons as well:


  • Preparation and knowledge are essential to good results.
  • Patience
  • It takes hard work and sacrifice to get ahead.
  • Ownership gives the most profit.
  • The amazing truth of savings accumulation.
  • Generosity begets wealth.
  • Saving is important.
  • Diversification makes a difference to the total return.
In the next few posts we will share some common misconceptions about Wall street and your finances, and then we will follow up with some truths that are essential to sound investing. No, we probably won't share all 101--but who knows?

If you would like to read how Margaret learned about prudent investing by picking and selling strawberries, or if you would like to read all the lies and truths, contact us to purchase your personal copy of the book.

Even better, contact us to find out how to get your FREE copy.  Email Margaret at margaret.wittkopp@veritasinvesting.com or call us at 920-893-5262. Meanwhile, come back to learn about some of the lies many of us have believed.

Monday, November 23, 2009

Holiday Open House

Veritas Financial Services, LLC

Friday December 4, 2009
12:00-6:00 pm at
506 E Mill Street
Suite 101
Plymouth, WI


Come and join us for lunch or a treat at your convenience. You are welcome to bring friends to join in the celebration of the season. We will be having special presentations throughout the day.

12:00 pm Luncheon provided
12-1:00 pm Cookie Exchange
Bakers—Bring your favorite cookie or bar and exchange for others

Live presentations:

1:00-2:00: Separating the Myths & Truths of Investing
2:00-3:00: Choosing Your Investment Philosophy
4:00-5:00: Examining Your Expectations
5:00-6:00: TALK TURKEY-Conversations with the coaches (open forum)

4:00-5:00 St. Nick
Visit with St. Nick and bring your children or grandchildren to celebrate in the spirit of giving and abundance.

Find Out: “How Smart Money Invests”
(DVD presentations available all day).

RSVP’s not required but appreciated

920-893-5262 or 888-893-5262 or email: Cathy.knuth@veritasinvesting.com